An eyewear boutique and opticians, design studio and workshop with its own brands of luxury frames and sunglasses. General Eyewear's flagship store is situated in the Chalk Farm area of Camden Town and offers a curated selection of beautiful and unusual frames and sunglasses from 1790 to 1995 in a Victorian railway arch which combines the authority of a museum with the atmosphere of a Jean-Jacques Beineix movie.
The on site design studio and workshop realises refined and technically advanced commissions which are hand-made in England by master spectacle makers.
The GE I+OE (General Eyewear Inner and Outer Space) series is a limited edition of optical frames which rework 40s and 50s English and Italian designs while the new luxury sunglasses brand which GE is currently developing references French and Italian of the 70s and 80s. The GE 790-995 series is General Eyewear's brand of vintage frames and sunglasses. For wholesale enquiries please call 020 7428 0123 or email
Re-gram from @emmagibneyphoto, styling Matt King, models Michael McCaughley (Amck Models), Joseph Ferns (Supa Model Management) and Alfie Snow (Elite Models London.) sunglasses from the historical collection of General Eyewear.