“suits you,  sir,” editorial from Dansk magazine 20,  winter 2008, photographer Barnaby Roper, stylist David Nolan, model Jamie Cockerill,  2 tone frames by General Eyewear.

“suits you,  sir,” editorial from Dansk magazine 20,  winter 2008, photographer Barnaby Roper, stylist David Nolan, model Jamie Cockerill,  2 tone frames by General Eyewear.

“suits you,  sir,” editorial from Dansk magazine 20,  winter 2008, photographer Barnaby Roper, stylist David Nolan, model Jamie Cockerill,  2 tone frames by General Eyewear.

“suits you,  sir,” editorial from Dansk magazine 20,  winter 2008, photographer Barnaby Roper, stylist David Nolan, model Jamie Cockerill,  2 tone frames by General Eyewear.

Behind the scenes stills - Peugeot Wacky Racers Commercial 2013. Penelope Pitstop’s cat eye goggles, custom designed and made by the General Eyewear Design Studio.

Video by Francesco Petroni, styling by Curtly T, model, Haris Seoudy @ Models 1, sunglasses by General Eyewear, all garments from the Itokawa Film AW 13 collection. Video by courtesy of Itokawa Film.

‘Cosmo’, directed and edited by India Grove for General Eyewear, model Cosmo MacDonald, all sunglasses from General Eyewear

Back to the Future, Interview Magazine September 2012
Photography by Mert Alas & Marcus Piggot, stylist: Karl Templer, model: Frida Gustavsson/IMG,
Ostrander Sunglasses by General Eyewear.

Back to the Future, Interview Magazine September 2012

Photography by Mert Alas & Marcus Piggot, stylist: Karl Templer, model: Frida Gustavsson/IMG,

Ostrander Sunglasses by General Eyewear.

The Incredible Shrinking Woman, Another Fashion Book, writer Jefferson Hack, published by Steidl, 2009
Photography: Horst Diekgerdes, Stylist: Jane How, Model: Angela Linvall 
Lem frame handmade in England by General Eyewear

The Incredible Shrinking Woman, Another Fashion Book, writer Jefferson Hack, published by Steidl, 2009

Photography: Horst Diekgerdes, Stylist: Jane How, Model: Angela Linvall 

Lem frame handmade in England by General Eyewear

Back to the Future, Interview Magazine september 2012
Photography by Mert Alas & Marcus Piggot, stylist: Karl Templer, model: Nimue Smit/NEXT,
Sunglasses by General Eyewear.

Back to the Future, Interview Magazine september 2012

Photography by Mert Alas & Marcus Piggot, stylist: Karl Templer, model: Nimue Smit/NEXT,

Sunglasses by General Eyewear.